E-Commerce Case Analysis(电子商务案例分析)


Instructor:       Qili Gao(高琦丽)
Email:              qlgao@szu.edu.cn
Room:             H5-202
Time:               周三 11-12节
Credits:           2/36 课时


Table of Contents

Grade breakdown

Requirements Percent Points Note
Regular homework assessments 10% 100
Group presentation 30% 100 [Group list]
Final exam 60% 100

Class Schedule

Week Topic Lecture slides
1 Introduction to E-Commerce [Slides]
2 The Development of E-Commerce [Slides]
3 The Technological Foundation of E-Commerce [Slides]
4-5 University anniversary & National Day Holiday
6-7 New Emerging Technologies of E-Commerce (Group confirmation) [Slides]
8 E-Commerce Case Analysis Method + Online Retail[1]-B2C [Slides]
9 Online Retail[2]-C2C [Slides]
10 New Retail [Slides]
11 Content Commerce
12 Social + Mobile Commerce
13 Cross-Border E-Commerce + Rural E-Commerce
14 Industry-Specific Application
15 E-Commerce Logistics/Electronic Payments and Internet Finance
16 Online Marketing/Digital Marketing
17-18 Group presentation